Schwartz said this model is a better fit for Senegal than its approach in the United States, where “we made the bank account the anchor of the transaction.” Obopay’s U.S. model initially required a dedicated prepaid account to fund Manolo Blahnik Sheep Skin Short Boots Black-to-person mobile payments that are managed from a mobile phone. It later refined this model to allow users to fund transactions directly from bank accounts, after learning that users want to send and receive funds through their Manolo Blahnik Short Boots Black bank accounts. In Senegal, Obopay is downplaying the ability to link to bank accounts; its service can be used without one, although it can draw funds from a Societe Generale account if the user has one. Societe Generale says the partnership can help it win customers in the region who already know their brand but have never seen the appeal of working with a bank. “They will not go to the Manolo Blahnik Silk Pump in Gold to open a regular bank account – it’s too much work for them,” Jean-Michel Guillaumond, the head of research and development for Societe Generale’s international retail banking division, said. “But the way we provide this service through a Manolo Blahnik Silk Pump in Pink of agents they know already,” such as the satellite television provider Canalsat Horizons, “for them, it is easy.” Schwartz said those merchant locations “may be much more available to them than a bank branch.”
July 30, 2010
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