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July 30, 2010

Measured Christian Louboutin Shoes

Filed under: Christian Louboutin Pumps — Tags: — admin @ 12:18 am

Jim Wargo, who manages the 225,000square-foot Bass Pro store here, said die hands-on Christian Louboutin Python print Pumps of the camps build customer loyalty. “[We could just] blast out advertising like a shotgun,” he said (Bass Pro spent $23.4 million in measured media last year, according to Kantar Media). “But we’d rather have something interactive happening at the store that people can come in and experience.” Mr. Wargo said he saw a significant increase in tent and sleeping bag sales during the height of last summer’s recession, reflecting a national trend toward less-expensive camping vacation options. And he said the program isn’t only attracting Christian Louboutin Red Almond Toe Pumps brand loyalists. “It brings people into the store who wouldn’t normally come,” he said. The company is marketing the event comprehensively through prominent play in its catalog and on its website as well as dvrough TV and radio spots, billboards, print ads and a social-media campaign targeted primarily at parents. (Bass Pro has well over 260,000 “likes” on Face-book.) It has also partnered with Field & Stream magazine, which produced a special “Summer Fun” issue for the company detailing its camp Christian Louboutin Red Leather Sandals. As part of the tie-in, campers can take their photo in front of a river backdrop, and within 24 hours access a free digital image of themselves on the cover of Field & Stream holding a large, digitally imposed catch of the day. Analysts say in-store events are often an effective marketing technique for retailers and can yield impressive results. Dave Walker, CEO of the Interpublic’s hyper-local Christian Louboutin Rolando Hidden-Platform Pump Black Suede Geomentum, said event-driven marketing on a community level has the power to bolster brand affinity, an elusive asset for many retailers.

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